Brand. Love. Share.

WRKOUT is an innovative platform transforming the fitness industry by synergistically connecting wellness professionals, clients, and brands.

With an extensive selection of premium products from industry leaders like Hyperice and Vega, fitness professionals can maximize earnings through personalized recommendations and significant commissions. Brands gain a unique advantage by engaging target audiences via trusted trainers and wellness professionals, nurturing significant customer connections and broadening market visibility.

By uniting fitness professionals, clients, and brands, WRKOUT is reshaping the fitness landscape, empowering businesses, driving client results, and providing unparalleled brand access to desired audiences, leading the way to a brighter future for the fitness industry.

Premium Personal Training

For over 25 years, Innovative Fitness has been at the forefront of redefining personal training. Born from a passion for delivering an unparalleled member experience, our journey began with a singular vision: to create a space where exclusivity meets excellence.

From launching the very first personal training studio in BC in 1997 to managing premium studios at Ritz Carlton and Tricon Residential, our footprint now spans 16 elite locations — both corporate and franchised.